How does your company ensure product quality?
We have built a comprehensive full-process quality control (QC) system covering the entire product lifecycle, from raw material incoming inspection to finished product delivery, to ensure that every watch leaving the factory meets strict quality standards. The system is implemented in three core stages with zero tolerance for defective products:
Before any component is warehoused, we conduct a 100% piece-by-piece inspection for all core parts (including watch cases, dials, movements, straps, and hardware) and random sampling inspections for auxiliary materials. The inspection covers three critical dimensions:
- Appearance inspection: Checking for scratches, dents, color inconsistencies, or burrs on the surface of components to ensure they match the design specifications.
- Dimensional accuracy inspection: Using precision measuring tools to verify that the size and tolerance of each part meet the assembly requirements, avoiding mismatches during production.
- Performance quality inspection: Testing the functional performance of key components, such as the movement’s running stability, the strap’s tensile strength, and the waterproof ring’s sealing performance. Only components that pass all inspection items are allowed to enter the production line.
Upon completion of the watch assembly process, every single finished watch undergoes a mandatory 100% performance test with no exceptions, focusing on two core performance indicators related to user experience:
- Timing accuracy testing: Placing each watch in a professional timing calibration instrument for a continuous test, ensuring that the daily time deviation is within the industry’s premium standard range.
- Waterproof performance testing: Conducting pressure-resistant waterproof tests according to the product’s rated waterproof level. The test simulates real-world water exposure scenarios to verify the sealing effect of the watch case, crown, and back cover, ensuring no water penetration issues.
All watches that pass the assembly performance test must go through a final comprehensive factory inspection before delivery. This stage integrates a full range of checks, including a second round of appearance review, a reconfirmation of timing accuracy, a verification of accessory completeness, and a check of product labeling consistency. We strictly implement a zero-defect delivery standard—only when the batch qualification rate reaches 100% can the products be packaged and delivered to customers.
