According to the preference ranking of the most popular watch brands in various countries, understand what preference trends consumers in various countries show for watch brands.
There is no national boundary for liking watches, but do watch players have regional characteristics in their preferences for brands in different regions or even different countries? Generally speaking, we would expect that the market popularity of some brands is also international, so it is not surprising that watch fans from all over the world may have a common preference for certain brands. However, if you want to know more about the most popular watch brands in the world's major watch markets, this may not be accurate based on impressions alone, and there must be some strong data or evidence to support it.
In fact, WatchBox, a well-known foreign second-hand watch dealer, has made relevant statistics on the preference rankings of the most popular watch brands in various countries. Through the big data obtained from their sales of watches in various countries, it is more reliable to find out which brands are most popular among countries. Below we will take the continent as a unit, and find some representative countries for the United States, Europe, Oceania and Asia, which are important watch sales markets, to get a glimpse of these regions and countries where the trend of collecting watches is mature, and what kind of preference trends their domestic consumers show for watch brands.
●America
United States
Most popular watch brands: Rolex, Omega
Americans have a special liking for brands with a long history and good at making durable sports watches. If you walk around the streets of Manhattan, New York, you can easily see people wearing Rolex watches. In addition, Omega's Seamaster and Speedmaster are also popular styles in the local area. According to WatchBox statistics, the best-selling Rolex watch in the US market is actually the Datejust series, which may be related to the diverse styles of DJs, the ever-changing designs, and the dynamic and static style.
Canada
Most popular watch brands: Tudor, Rolex and Omega
Canada, the buddy of the United States in North America, shows a watch collection taste similar to that of the United States. Rolex and Omega watches are equally popular in the local area, but Canadians choose to wear Tudor more than Americans. Moreover, the number of people who prefer Tudor in Canada is even higher than that of Rolex. The most popular Tudor watch in Canada is the brand's star model Black Bay. It is said that the snowflake hands of BB are derived from the military watches of the French Navy. At least one-fifth of the people in Canada speak French as their mother tongue. Perhaps this origin has invisibly promoted the good impression of BB among the players in the country.
●Europe
UK
Most popular watch brands: Rolex, TAG Heuer and Patek Philippe
Since the founder of Rolex used the UK as a base to promote its products to the world in the 1920s, the relationship between Rolex and the UK is both long-term and deep, so the British people's love for Rolex watches is also deeply rooted. According to the data from WatchBox, the best-selling Rolex watches in the UK are the Datejust series, just like in the US. As for the Carrera series of TAG Heuer and the Calatrava series of PP, they also fit the neat gentleman image advocated by the country. Therefore, in addition to Rolex, TAG Heuer and PP are also the most popular brands loved by British collectors.
Germany
Most popular watch brands: SEIKO and Panerai
The rigorous and orderly personality of Germans makes them tend to choose some high-performance watch brands, but surprisingly, Rolex did not make it into the list of the second most popular watch brands of Germans; and the statistics from WatchBox also reflect an interesting phenomenon, that is, the most popular watch style in Germany is actually Omega's Speedmaster, but Omega did not squeeze into the top two popular brands in Germany, which shows that Germany does not have a more obvious preference for the series of watches under the two popular brands, and each series of watches has its own supporters in the local market.
Switzerland
Most popular watch brands: Rolex, Patek Philippe and Omega
As the world cradle of mechanical watches, Switzerland's three most popular brands are the unbeaten choices of collectors around the world. It seems that local collectors also prefer some big brands with a long history. In the stereotype, we may think that Swiss people are more knowledgeable about watches. Maybe they like to pursue watches with complex craftsmanship, which can be carefully appreciated and played with the movement craftsmanship. However, according to the data from WatchBox, the most popular watch style in the local area is actually the simple and durable high-performance sports watch such as Rolex Submariner. It seems that the Swiss are also very able to keep up with the times and grasp the essence of the global watch trend.
●Oceania
Australia
Most popular watch brands: Omega and Rolex
Australia is a country surrounded by the sea. It just so happens that the two king brands of diving watches that have been popular in recent years are the favorites of local players. Moreover, collectors in their country prefer Omega and Rolex watches far more than other brands, resulting in a situation where only two giants compete for dominance on the list. Compared with Rolex, Australian watch collectors are more keen on pursuing Omega watches, especially the Seamaster series. This may be related to the richer styles and wider price range of the Seamaster series. At the same time, since the mid-1990s, Omega has become the watch brand of the classic spy movie 007, which has also contributed to the determination of local players to get a Seamaster watch.
●Asia
Singapore
Most popular watch brands: Rolex, Panerai and Audemars Piguet
Singapore is located in the tropics, and people's leisure life is closely related to the ocean, so it is reasonable for local collectors to like Rolex and Panerai. Like Switzerland, Singaporeans' most desired Rolex watch is also Submariner. It is a little surprising that a brand with a relatively large watch diameter like Panerai can be popular in Asian countries such as Singapore. However, in recent years, Panerai has gradually improved towards thinning and miniaturization, while maintaining their signature diving watch style, which makes Singaporean collectors more certain that they want to own a Panerai watch. As for the fact that Audemars Piguet appears on the list of Singaporeans' favorites, it is not surprising. After all, it is not controversial to put Audemars Piguet on the list of any country, let alone Singapore where watch collecting is popular.
Japan
Most popular watch brands: Omega, Rolex and IWC
Japan has watch brands such as Seiko and Citizen, but the price range of these two brands is usually not so high in the second-hand market. If you want to find watches of these two brands, just go to the brand's specialty store or dealer to buy them. Therefore, the most popular watch brands in Japan (based on the second-hand watch data collected by WatchBox) are still mainly European brands, and Omega's voice in the local market is slightly higher than Rolex. The former's Speedmaster series is the number one target of Japanese collectors. I wonder if this has something to do with the Japanese's longing for the moon landing mission...
Hong Kong, China
Most popular watch brands: Rolex, FP JOURNE and Patek Philippe
The popular brands in the major watch markets seen above are all mainstream brands, but the Hong Kong market is a bit special because of the emergence of independent watch brands such as FP JOURNE. Hong Kong has always been considered a market with a mature watch collection culture. There are quite a few watch auctions held there every year. Therefore, some watch brands that are value-preserving or have high craftsmanship value stand out in the local market. It is not surprising that Rolex and Patek Philippe are favored in the Hong Kong market. According to statistics from WatchBox, FP JOURNE's most important sales market in the world is in Hong Kong, which reflects the taste of local collectors.
United Arab Emirates
Most popular watch brands: Rolex, Cartier and Audemars Piguet
Like the United States, the United Kingdom and Hong Kong, China, in the UAE, Rolex's Datejust is also the top star that collectors must compete for. However, collectors in the Middle East prefer Cartier more than in other markets. From the popular styles in the local area, including Rolex DJ, Cartier Tank and Audemars Piguet's Royal Oak, we can roughly understand that local collectors prefer classic and elegant styles.
Conclusion
In the world's ten major watch markets, Rolex appears on the list at a rate of 90%, which shows that its popularity among collectors transcends national and regional restrictions and has become the most popular brand among global watch fans.
From the above statistics, we can see that Rolex is the most frequently listed in these ten major watch markets. In addition, Omega and Patek Philippe are also frequent visitors on the list targeted by collectors from various countries. Among them, the selection of the German market is obviously different from that of other markets. In addition, it is not that countries with domestic watchmaking industries will tend to pursue local watchmaking brands. For example, in Germany and Japan, the top 3 most popular watch brands are not from local brands. Overall, the brands that can be favored by international players are still mainly high-profile and long-established brands. After all, the watches of these brands are relatively outstanding in terms of quality, design and even value retention, which is also a safe choice for collectors.
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